tYou Should Taste Our Steaks!

Ben Weiss of Providence, R.I., opened a steakhouse in his hometown featuring the same "je ne sais quoi" — and local paintings — as his favorite Paris bistro.

To capture the unique atmosphere, he included a video with his YELLOWPAGES.COM listing. These days, business at Chez Ben/Fahrenheit is cooking.

PHOTO: Customers locate Chez Ben/Fahrenheit through AT&T's print, online and mobile Yellow Pages ads. “The result is a full house every night,” said restaurant owner Ben Weiss.