As more and more people search for local businesses while they're on the run, we're making the task even easier with YELLOWPAGES.COM applications for AT&T mobile devices, including the Apple iPhone.

When consumers need a plumber, florist, tailor or other local service, they want to be able to find the right person for the job quickly and easily. Today, in addition to their trusty AT&T Real Yellow Pages books, consumers also want to search via their PCs, mobile devices and televisions. No other company is better-positioned to connect these buyers to sellers — anytime, anywhere — than AT&T.

People searched the AT&T Real Yellow Pages for a local business about 4 billion times in 2007, consulting the 175 million books we print in 22 states. AT&T's YELLOWPAGES.COM online local search site connected buyers to sellers on mobile devices, PCs and U-verse TV screens more than 1.5 billion times in 2007. That was a 50 percent year-over-year increase in the number of YELLOWPAGES.COM searches.

In 2008, we're introducing a capability that enables advertisers to pay only for the calls generated by their AT&T ads, wherever they may appear.

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